Marketing Foundations (Marketing)

Marketing Foundations (Marketing)

Course ID: 011

11th/12th Grade

A-G: Area G College Preparatory Elective

CSF Course: List III

CTE: Capstone Course

Dual Enrollment: MRKTG 30

This is a capstone course for the Business Marketing Pathway. Course objectives involve understanding the process of developing, promoting, and distributing products to satisfy customers’ needs and wants. Students will build their knowledge of marketing on four foundations: economics, communication and interpersonal skills, business management, and entrepreneurship. Students will complete a career portfolio to prepare for entry into the competitive job market. Training will include instruction in the proper completion of resumes, applications, and cover letters. Interviewing techniques and skills will be emphasized. This course also provides individualized community classroom instruction in the following areas: 1) Retail Sales and Merchandising, 2) Food and Beverage Industry, and 3) Inventory Control. Emphasis is placed on leadership skills and active participation in DECA is encouraged.